Social Media Insights

Why Marketers Need To Scrap Generation Labels To Reach Their Target Market

Sit back for a moment, and have a think about your target market. How do you segment them? Chances are, you combine geographic, demographic, psychographic and behavioural considerations when assessing your target market. And chances are, you have viewed these categories through the lens of generation labels when you visualise that “person”.

Read More

generations-of-family-on-beach-thumbnail copy
COVID-19: You’ve Got a Captive Audience on Social Media – So What Marketing Are You Doing to Make The Most of This?

With a huge percentage of the population stuck at home right now, everyone has had the same thought at least once- ‘where would we be without social media?’. And the answer is, we’d all probably be going out of our minds. Read on to learn how to capture your audience on social media.

Read More

Step 1 of 2

Pop in your details and the Ronin team will get cracking on improving your marketing returns!