As a business owner or marketing manager, you might be wondering what social media listening is and how it can help your business. Social media listening is the process of monitoring conversations taking place on various social media marketing platforms. This helps...
If you're looking for a way to take your social media marketing to the next level, you've likely encountered the term "social media analytics." As someone who manages or owns a business, having an understanding of the analytics behind your social media posts can be...
Have you noticed the incredible advances in Artificial Intelligence (AI) and Machine Learning (ML) technology? It's been making waves in many industries recently, and social media analytics is no exception. Gone are the days when you have to manually analyse...
Are you a business owner or marketing manager looking to gain valuable insights into customer sentiment? Sentiment analysis is an invaluable tool to help with that. With sentiment analysis, businesses can get a better understanding of how their customers feel about...
Social Media Optimisation (SMO) is an essential element of a digital marketing strategy. It’s the way to create, curate and share engaging content across multiple social media platforms. And when done correctly, it can be an effective way to reach out to potential...
Social media analytics certainly isn't the sexiest topic, but it's an incredibly powerful tool for businesses. With the right data, you can learn invaluable insights about your customers, competitors, and even your own campaigns and products. In today’s world of...
Social media marketing has become a powerful tool for business owners and marketing managers. With so many people using social media to search for businesses, having a strong presence on these platforms is essential in order to reach more potential customers. It’s...
Wordpress is not just for your business' website. It's also an amazing tool for digital marketing. In fact, we reckon that if you're not using Wordpress, you're at a disadvantage.
Businesses are always looking for new and effective ways to grow their brand and increase sales. While social media, Google Ads and SEO get all of the attention, Content Marketing is often overlooked as an opportunity for growth. Content Marketing is the process of...
Sit back for a moment, and have a think about your target market. How do you segment them? Chances are, you combine geographic, demographic, psychographic and behavioural considerations when assessing your target market. And chances are, you have viewed these categories through the lens of generation labels when you visualise that “person”.
With a huge percentage of the population stuck at home right now, everyone has had the same thought at least once- ‘where would we be without social media?’. And the answer is, we’d all probably be going out of our minds. Read on to learn how to capture your audience on social media.
