Businesses are always looking for new and effective ways to grow their brand and increase sales. While social media, Google Ads and SEO get all of the attention, Content Marketing is often overlooked as an opportunity for growth.
Content Marketing is the process of creating and publishing high-quality content that is relevant to your target audience. This content can be published on your website, blog, social media channels, and even in print form.
The aim of Content Marketing is to attract and retain customers by providing them with valuable information that they can use in their everyday lives. When done correctly, this can result in increased brand awareness, website traffic, and even sales leads.
Let’s run through just a few of the benefits of Content Marketing…
What is Content Marketing?
Content marketing is a type of marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content marketing is often confused with other marketing strategies, such as digital marketing or online marketing. However, there are key differences between the two. Content marketing is a long-term strategy that focuses on building relationships with your target audience. Digital marketing can be defined as an ongoing strategy made up of a range of elements in the marketing funnel.
Content marketing is also different from SEO (search engine optimization), which is another common misconception. SEO is a process of optimising your website for Google’s search algorithms, whereas content marketing is about creating quality content that will be of interest to your target audience. (At Ronin, we’d argue that great SEO actually does both, but that’s the topic of a whole other post!)
The Benefits of Content Marketing
Content marketing is an extremely effective way to grow your business. It’s a strategy that should be at the heart of any good marketing plan. Content marketing has a number of benefits for businesses.
Firstly, it is a cost-effective way to reach a large audience. Producing quality content is cheaper than running ads or paying for an old-school approach to SEO, and it can be repurposed and reused multiple times. By creating quality content, you can attract attention and generate leads without breaking the bank.
Secondly, content marketing builds trust and credibility with your audience. By providing useful and informative content, you are establishing yourself as an expert in your field. This can lead to more sales and repeat customers.
Finally, content marketing is an excellent way to grow your brand. By creating a strong online presence, you can reach new customers and create a loyal following.
One of the main benefits of Content Marketing is that it helps you to establish trust and credibility with your target audience. When you provide informative and valuable content, your audience will begin to see you as an expert in your field. This can lead to more sales as your audience turns to you for advice and recommendations.
Another huge benefit of Content Marketing is that when executed well, it helps you to improve your SEO rankings. Google and other search engines love fresh, relevant, and high-quality content. By publishing quality content on a regular basis, you can improve your website’s SEO and start to rank higher in the search results. When you produce quality content, other websites are also more likely to link to it. This also helps to improve your search engine ranking, which can lead to more traffic and customers.
And all of that is before we even start talking about how it helps drive your Social Media Marketing…
How Content Marketing Connects with Your Market
Content marketing connects with your market in a number of ways.
Firstly, it provides valuable and relevant information that your target audience is interested in. This means that they are more likely to engage with your content and share it with their friends and followers.
Secondly, content marketing helps to build trust and credibility with your target market. By providing quality information, you are seen as an expert in your field, which makes people more likely to do business with you.
Finally, content marketing is a great way to connect with your customers on a human level. By creating content that is interesting and entertaining, you will forge a stronger connection with your readers, which can lead to more sales and loyalty in the long run.
Other than your website, blog, and the Google listing that obviously come with that, a key channel where Content Marketing thrives is social media. Social media is the perfect channel for content marketing. It allows you to share your content with a wide audience quickly and easily, and it also gives you the opportunity to engage with your readers on a personal level. Obviously, content marketing doesn’t have to simply be text like blogs or social posts. Content marketing works great when it’s video & slideshow formats like Facebook & Instagram Stories & Reels.
Content marketing is important because it helps you connect with your target market, build trust and credibility, and forge stronger relationships. By investing in quality content, you will be able to reap the benefits for years to come.
Content marketing on social media can help you to build a strong and loyal following, and it can also lead to increased sales and customers in the long run.
How Do You Actually Sell with Content Marketing?
Content marketing can be an extremely effective way to sell your products or services. By creating quality content, you can attract more prospects and customers, and ultimately boost your bottom line. Content marketing is an excellent way to build trust with your audience. By creating helpful, informative content, you can show your audience that you’re an expert in your field and that you’re invested in their success.
Selling with content marketing is all about creating quality content that your target audience will find valuable. If you can provide your audience with useful information, they’ll be more likely to do business with you. One of the best ways to sell with content marketing is to create helpful resources that your target audience can use. For example, if you sell health products, you could create an blog post with tips on how to stay healthy. If you sell business products, you could create a Reel on Instagram with advice on how to run a successful business.
If you can provide value to your audience and build trust, you’ll be in a great position to sell more products and services. Content marketing is an essential part of any digital marketing strategy, and it should be a priority for any business that wants to grow its online presence.
How Often Should You Be Publishing New Content?
If you’re wondering how often you should be publishing new content, the answer is it depends. It depends on your industry, your audience, your goals, and a number of other factors.
However, as a general rule of thumb, you should be aiming to publish new content on a regular basis. Whether that’s once a week, once a month, or once a day, make sure you’re consistently putting out new and quality content. The more frequently you publish new content, the more likely you are to reach and engage your target audience. Plus, publishing new content on a regular basis will help you attract more attention from search engines and grow your organic traffic over time.
With most of our clients, we publish content multiple times a week. This isn’t always a very long article or blog – as again, it can also be smaller content of value that’s rolled out on any number of platforms to continue to build engagement with your market, and solidify the credibility that leads to sales.
Why a Digital Marketing Agency is the Best Solution for Content Marketing
There are many reasons why working with a digital marketing agency is the best solution for content marketing. First of all, they have the expertise and experience to produce high-quality content that will engage and convert your audience. They also have the resources to promote your content across multiple channels, and they can track and measure your results so you can adjust your strategy as needed.
Another benefit of working with a digital marketing agency is that they can help you to integrate your content marketing efforts with other aspects of your digital marketing strategy, such as SEO, social media marketing, and email marketing. This way, you can maximise the reach and impact of your content.
So What’s the Takeaway?
Content marketing is often overshadowed by flashy SEO and social media campaigns. However, investing in quality content is one of the smartest marketing decisions you can make. Not only will it help you rank higher in search engines, but it will also give you something valuable to share with your audience.
So, if you’re not already investing in quality content, now is the time to start!
If you’re not SURE where to start, Ronin can help. We’re a leading digital marketing agency in Brisbane, and we know how to get great results with content marketing. Contact us today to learn more about what we can do for you.