Social Media Listening, What Is It?

As a business owner or marketing manager, you might be wondering what social media listening is and how it can help your business.

Social media listening is the process of monitoring conversations taking place on various social media marketing platforms. This helps you to gain an understanding of what people are saying about your brand and products, as well as the latest topics and trends in your industry. With this knowledge, you can respond to customer feedback faster, reach out to influencers, and target potential customers with tailored content.

At Ronin Digital Marketing Brisbane, we specialise in social media listening and have years of experience helping brands grow their online presence and engagement. In this article, we’ll explain why social media listening is important for businesses and how to leverage it for maximum benefit.

Understanding Social Media Listening

Social media listening is the process of monitoring conversations taking place on various social media marketing channels. It’s a tool that helps businesses understand what people are saying about their brand and products while also providing insight into the latest topics and trends.

By monitoring social conversations, businesses can gain a better understanding of how their brand is perceived and how customers engage with them on various platforms. This means they can respond to customer feedback in real-time, identify any potential areas for improvement, and reach out to influencers or potential customers.

Social media listening also provides insights about competitors, allowing businesses to better assess the market conditions and different strategies used by their rivals. This helps them adjust their content marketing strategies accordingly, ensuring they stay ahead of the competition.

Benefits of Social Media Listening


Social media listening provides a wealth of benefits to any business. Here are some key ones:

  • Gather feedback: Social media listening allows businesses to quickly assess customer sentiment and gauge reactions to products, services, campaigns, or other activities.
  • Get a pulse on the competition: By monitoring competitors’ social channels, you can stay abreast of their campaigns and promotions, as well as any changes they’re making that could affect your own strategies.
  • Identify influencers: Listening allows you to pinpoint people who are influential in your industry. You can invite them for collaborations or tap into their networks to reach potential customers.
  • Uncover trends: Track conversations to spot trends that could help you modify existing marketing strategies or create new ones.

With social media listening, you gain real-time insights into customer opinions about your brand, opportunities for growth and improvement, plus valuable connections with influencers. All in all—it’s a powerful tool for gaining a competitive advantage in today’s digital world, one that, as a Brisbane marketing agency, we know how important it is for our clients.

How to Use Social Media Listening

Social media listening is a powerful tool that can help you better understand your customers and their needs. To get started, here are some tips to get the most out of your social media listening efforts:

Identify Goals

First and foremost, decide what you hope to achieve with your social media listening efforts. Do you want to monitor customer engagement or get feedback on products and services? Identifying clear goals ahead of time will make it easier to measure the success of your efforts.

Determine Your Digital Footprint

Once you have identified your goals, take a closer look at your current digital footprint. Which channels are you using? What kind of content do you post? Are there any influencers or thought leaders in your industry that could give you valuable insights?

Monitor Conversations

Once you’ve determined what channels and topics to monitor, use tools such as Hootsuite or Sprout Social to track conversations on social media platforms. Look for mentions of your brand, as well as any relevant key phrases or hashtags related to topics in which you are interested. This will help you stay up-to-date with the latest trends and provide valuable insight into how customers perceive your brand.

With the right strategy and tools, social media listening can be a great asset in helping businesses meet their goals. By monitoring conversations on various channels, businesses can get an understanding of what people are saying about their brand and have an opportunity to reach out to potential customers.

Tools for Social Media Listening

Gaining insights from conversations on social media platforms can be overwhelming and time-consuming. Fortunately, there are tools available to make this process easier. Social media listening tools are essential for businesses to understand what is being said about their brand and products, as well as gain insights on what the latest topics and trends are.

These tools allow businesses to:

  • Monitor conversations across multiple platforms
  • Track relevant keywords
  • Generate reports on the conversations that have taken place
  • Follow influencers and potential customers
  • Analyse sentiment and engagement with content
  • Compare conversations against competitors

By leveraging such tools, businesses can stay on top of customer feedback and industry trends, giving them the edge they need to make well-informed marketing decisions. Ronin Digital Marketing Brisbane offers comprehensive social media listening services that allow businesses to gain invaluable insights into their target market.

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Leveraging Insights From Social Media Listening

Social media listening can go well beyond just keeping track of your brand’s online presence and conversations. You can also use insights gained from social media listening to inform your digital marketing strategies and gain a better understanding of customer preferences, behaviour, and emerging trends.

For example, you can use data from social media listening to target the right audience with your content, create more relevant campaigns, and tailor your messaging to better engage with customers. By leveraging insights from social media listening, you can ensure that you’re delivering content that resonates with the right people at the right time.

Furthermore, insights gathered through social media listening can help you to develop more effective marketing strategies as well as identify potential partnerships and collaborations that may be beneficial for your business. With the right approach to social media listening, businesses can stay on top of the latest trends while also communicating with their audience in a meaningful way.

Things to Keep in Mind When Doing Social Media Listening

When implementing a social media listening strategy for your business, there are several key points to keep in mind. Here are some of the most important:

Be Mindful of the Time Spent

Social media listening requires you to dedicate a certain amount of time each day or week. Decide in advance how much time you can commit and make sure that you stick to it, so that you don’t end up spending all your time monitoring conversations online.

Be Responsive

If you’ve been paying attention to what people are saying about your brand, then don’t wait too long to respond. If a customer has made a complaint or suggestion, they’ll appreciate if you reply quickly and with helpful advice.

Focus on Your Goals

Having clear goals will help to guide your social media listening strategy and give it structure. Set measurable objectives such as gaining more followers or understanding customer feedback about new products or services, and track progress over time.

Monitor Basic Metrics

It’s important to keep track of basic metrics such as the number of followers, post engagements and sentiment around topics related to your brand. This will give you an idea of how effective your social media strategy is and whether it needs adjusting going forward.


Social media listening is invaluable for businesses to stay ahead of the competition and stay in tune with their customers and market. From identifying customer interests and curating content to managing customer service and uncovering insights, social media listening can provide essential data about your brand’s performance, customer sentiment, and competitive threats.

Using social media listening empowers businesses to join the conversation and make the most of their social media marketing efforts. As a business owner or marketing manager, it’s important to have an understanding of what social media listening is and how it can benefit your organisation. As a leading Brisbane Digital Marketing Agency, Ronin is here to help you learn more and leverage social media listening to improve your business’s performance.  Get in touch with us today to see how we can help your business.

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