As a business owner or marketing manager, you might be wondering what social media listening is and how it can help your business. Social media listening is the process of monitoring conversations taking place on various social media marketing platforms. This helps...
If you're looking for a way to take your social media marketing to the next level, you've likely encountered the term "social media analytics." As someone who manages or owns a business, having an understanding of the analytics behind your social media posts can be...
Have you noticed the incredible advances in Artificial Intelligence (AI) and Machine Learning (ML) technology? It's been making waves in many industries recently, and social media analytics is no exception. Gone are the days when you have to manually analyse...
Are you a business owner or marketing manager looking to gain valuable insights into customer sentiment? Sentiment analysis is an invaluable tool to help with that. With sentiment analysis, businesses can get a better understanding of how their customers feel about...
Social Media Optimisation (SMO) is an essential element of a digital marketing strategy. It’s the way to create, curate and share engaging content across multiple social media platforms. And when done correctly, it can be an effective way to reach out to potential...
If you’ve ever wondered how to reach more customers without having to create new content from scratch, then content repurposing is the answer. Content repurposing is a branch of Content Marketing, and is the practice of taking existing content, such as blog posts...
Email is an indispensable part of the modern marketing mix. It's both efficient and effective, allowing you to reach a broad audience with minimal effort and maximum impact. But, it's hard to get email right and even harder to do it consistently. If you're looking...
Social media analytics certainly isn't the sexiest topic, but it's an incredibly powerful tool for businesses. With the right data, you can learn invaluable insights about your customers, competitors, and even your own campaigns and products. In today’s world of...
Content Marketing and Social Media Marketing are powerful tools for any business looking to grow their presence online and reach target audiences. And if you want to make sure your content is seen, there’s no better place to do it than with Google Ads. Google Ads...
Content marketing is a great way to engage your audience and drive profitable customer action. But it's not always easy to know where to start. Sure, you know it involves creating and sharing valuable and relevant content - but what kind of content should you...
If you're a business owner or marketing manager, you know that it's essential to be found online. But with thousands of businesses pushing out content, how do you make sure your business stands out? Content marketing augmented with great SEO is the simple answer....
Are you looking for an effective way to showcase your products and build your brand? Content marketing for ecommerce is the answer. Content is the lifeblood of any successful digital marketing strategy and, when done right, it can drive website traffic and...
Finding the right audience for your content marketing efforts is key to unlocking its potential. Content marketing can be a powerful tool for driving sales and brand awareness, but it can only work if you’re targeting the right people. That’s why audience research...
You know that content is king, but do you know how to create content your target audience will actually appreciate? Do you know how to turn that content into a successful content marketing strategy? Content marketing falls under the digital marketing umbrella and...
You're probably familiar with two common digital marketing strategies: SEO and SEM (Google Ads). But which one is the best for your business? And should it even be a "decision"? In this article, we'll outline the features and benefits of each, and the...
Search Engine Optimisation, or SEO for short, is a major factor in how successful your digital marketing - and in turn your business - will be online. By now, you've figured out that ranking higher on Google and other search engines is crucial to the success of...
Wordpress is not just for your business' website. It's also an amazing tool for digital marketing. In fact, we reckon that if you're not using Wordpress, you're at a disadvantage.
Businesses are always looking for new and effective ways to grow their brand and increase sales. While social media, Google Ads and SEO get all of the attention, Content Marketing is often overlooked as an opportunity for growth. Content Marketing is the process of...
Enabled by the power of social media, consumers have become more socially aware – and active as voices for change – than ever before. Passion and outrage are two of social media’s key drivers, and incredibly powerful motivators. In turn, this has a fairly big...
So, your online shop has plenty of clicks, but your online conversion rate is a tad lacklustre. No one creates an eCommerce website for the fun of it. Whether your online shop generates all your sales, or it compliments a brick-and-mortar store, your clicks need to...
Have you ever searched for a particular video or article and then found yourself going down a rabbit hole of clicking every link that piques your interest? That’s perfect spider web content marketing. As the name suggests, a spider web content marketing strategy...
Marketing is constantly evolving and growing; and many once tried-and-true techniques have fallen by the wayside. Letterbox drops, anyone? There is one marketing method that has maintained its relevance – despite the sense that it’s past its used-by date, and...
If you’ve been controlling and managing every aspect of your business, passing responsibilities onto new people can be challenging. Read on to discover the importance of delegating your weaknesses when undergoing rapid business growth, and how to approach this.
Are you expecting each marketing channel to drive leads leads leads and only judge it’s effectiveness based on this?
Are you expecting each marketing channel to drive leads leads leads and only judge it’s effectiveness based on this?
Read this blog to discover how to speak to your market in troubled times. Learn insights into the best business practices for staying connected with your audiences and delivering your brand as a leader for their information, security, and reassurance.
A lot of dodgy marketers claim that landing pages are the golden goose. But they might not be the money-maker they claim to be. Read on to find out why landing pages just might not work.
