As a business owner or marketing manager, you might be wondering what social media listening is and how it can help your business. Social media listening is the process of monitoring conversations taking place on various social media marketing platforms. This helps...
If you’re looking for a way to take your social media marketing to the next level, you’ve likely encountered the term “social media analytics.” As someone who manages or owns a business, having an understanding of the analytics behind your...
Have you noticed the incredible advances in Artificial Intelligence (AI) and Machine Learning (ML) technology? It’s been making waves in many industries recently, and social media analytics is no exception. Gone are the days when you have to manually analyse...
Are you a business owner or marketing manager looking to gain valuable insights into customer sentiment? Sentiment analysis is an invaluable tool to help with that. With sentiment analysis, businesses can get a better understanding of how their customers feel about...
Social Media Optimisation (SMO) is an essential element of a digital marketing strategy. It’s the way to create, curate and share engaging content across multiple social media platforms. And when done correctly, it can be an effective way to reach out to potential...
