Marketing is constantly evolving and growing; and many once tried-and-true techniques have fallen by the wayside. Letterbox drops, anyone? There is one marketing method that has maintained its relevance – despite the sense that it’s past its used-by date, and that’s...
Sit back for a moment, and have a think about your target market. How do you segment them? Chances are, you combine geographic, demographic, psychographic and behavioural considerations when assessing your target market. And chances are, you have viewed these...
When you’re paying the same amount in the end, does when you pay really matter? Research says it does for younger audiences, who are increasingly choosing to use ‘buy now, pay later’ methods. ‘Buy now pay later’ (BNPL) is a rapidly popular way to purchase goods or...
So, you’ve extended your retail presence and set up an eCommerce website. It looks pretty good from the outside, but how can you be sure? It can be tough to know where the problems lie within an eCommerce website. You may think your online shop is simple enough to...
Rapid growth in business is exciting and the implications can be daunting. Perhaps you’ve taken on a heap of new clients or experienced an influx of new customers recently. Like any business, you’ll start to realise you can’t keep up with your workload on your own,...
Sometimes you just don’t know what you don’t know. When it comes to running a business and carrying out a digital marketing strategy, a lot of business owners fall into the category of ‘knowing enough to execute a strategy but not knowing enough to execute...
