Sit back for a moment, and have a think about your target market. How do you segment them? Chances are, you combine geographic, demographic, psychographic and behavioural considerations when assessing your target market. And chances are, you have viewed these...
It’s the most motivational song of all time! Everyone knows the punching staccato riffs at the beginning of the iconic Rocky III theme song. It’s probably on your gym playlist (it’s on ours). The song is most identifiable for inspiring boxers and athletes worldwide,...
So, you’ve extended your retail presence and set up an eCommerce website. It looks pretty good from the outside, but how can you be sure? It can be tough to know where the problems lie within an eCommerce website. You may think your online shop is simple enough to...
Good leadership goes beyond experience and education. Decision making should not be influenced by what other major players in the industry are doing. For some, this is easier said than done. But that’s not the case for influential business leaders Elon Musk and Jeff...
Rapid growth in business is exciting and the implications can be daunting. Perhaps you’ve taken on a heap of new clients or experienced an influx of new customers recently. Like any business, you’ll start to realise you can’t keep up with your workload on your own,...
Since TED’s humble beginnings in 1984 as a conference where Technology, Entertainment and Design converged, this non-profit organisation now covers virtually all topics; from global issues to science to business, in over 100 languages. With countless inspiring TED...