Brisbane SEO Company

SEO Services Brisbane: Which should you choose?

SEO (Search Engine Optimisation) is the practice of performing well in an organic search on Google (and other search engines, for that matter). Doing so enables your business to get more traffic to your website, and in turn, more opportunities to convert that traffic to sales. As such, for many companies, succeeding in their SEO is a key driver in their profitability. After all, if you know that half of your sales come “from Google”, optimising various aspects of your Google performance can deliver exponentially better returns to your real-world bottom line.

Increase in Website Traffic for APT

from Ronin as an SEO Agency:

A decent increase in volume and quality of your Google traffic has the power to make a profound impact on your business outlook; it’s just a matter of knowing how to get the results that drive that growth…

Real SEO Results are about more than achieving “Page 1 on Google”

For starters, did you know that internet users click on organic Google search results at a rate of 20 times more than Google Ads? It’s because people value real content, not ads; and this gives SEO a very high level of importance in your marketing.

Yet there is a multitude of confusing information about what “SEO” even is, let alone what constitutes “good SEO”. From your point of view, what really counts is “results”, so it’s important to know what “well optimised SEO” actually is. Importantly, it’s NOT simply grabbing the top position on a page of Google search results. It’s much more.

Truly great SEO will…

• Get you found for the BROADEST NUMBER of search terms (often measured as “keyword breadth”)
• Place your website as HIGH AS POSSIBLE for a given search (how high you rank for that keyword)
• Improve the CLICK THROUGH RATE of your searches (by serving copy that your customers will be attracted to)
• DIFFERENTIATE you from your competitors (by creating a brand-building opportunity) 
• Create HIGH VALUE VISITS & ENGAGEMENT (that pay off in the short, medium & long term)
• Get you found by people that don’t even realise that they need you (thus immediately broadening your prospect base)
• Build critical AUDIENCE LIBRARIES (that can be used to retarget across a range of digital channels)

The reality is that if your SEO isn’t achieving these things, then you are missing some huge opportunties.

“RONIN ACHIEVED MORE WITH OUR SEO IN ONE MONTH THAN OUR PREVIOUS SEO COMPANY DID IN A YEAR.”

– THOMAS, ITM SOLUTIONS

Ronin’s Approach as a Brisbane SEO Company

How do you achieve a high level of Search Engine Optimisation?

Some SEO agencies may be all shy about telling you, but the answer is actually quite straightforward. It’s simply a case of creating an appropriate volume of high quality content that is presented well for both Google and people. That’s it. And all other facets of SEO flow from that. In fact, when you look at the huge quantity of data points (literally hundreds) that make up Google’s search algorithm, and the number of times that’s be adjusted over the years, you will see that Google is trying its best to pay off what we humans would consider to be “authority” as a governing factor. Achieve a high level of authority, and you appear higher on more searches.  While the concept is fairly simple, the art of achieving it (and all the other payoffs in the list) is where real SEO agency expertise comes in.

What goes into an effective SEO Strategy?

In a nutshell, as a baseline, we perform all the critical, “White Hat SEO” tasks that must be done to ensure that your website will perform to its potential on Google. These include:

Onsite SEO, such as:

• Integrating relevant keywords into your site’s content
• Optimizing your page meta, URLs, tags and descriptions
• Creating authoritative, user-friendly content
• Implementing intra-site links on your pages
• Ensuring that your site is responsive (mobile-friendly) in its design

Offsite SEO, comprised of:

• Various online presences on the web, including various branches of Google itself
• Performing relevant social media marketing
• Creating relevant cross-promotions & content, including guest blogging
• Developing linked and unlinked brand mentions

Technical SEO, including:

• Auditing and optimizing your on-page architecture and images
• Improving site load time
• Ensuring that your pages are crawlable by Google
• Auditing and adjusting the manner in which your pages, posts and other elements are being indexed by Google

This is what we consider to be a “base” level of SEO – below we unpack where you benefit from Ronin’s unique approach to SEO strategy that delivers bigger, better, and future-proofed organic search results while enhancing your entire Digital Marketing funnel from today forward.

“RONIN HAVE TAKEN US FROM THE BACK PAGES OF GOOGLE TO NOW APPEARING CONSISTENTLY ON PAGE ONE!”

– GREG, Control Equipment

Content Marketing

So how is Ronin a different sort of Brisbane SEO company?

It sounds counter-intuitive, but getting awesome Google results doesn’t come from keywords, links or using really terrible “Black Hat” tricks to game Google’s system – it’s about building authority and reaping the rewards. Ronin approaches SEO in a way that gets you “more” of everything – you appear in more search results, get more visitors, create more engagement, build more authority, and of course, get more sales.

Many Brisbane SEO companies will miss the point of the broader driver of SEO in Google’s “mind”. So to reiterate – it’s about authority. And when you provide the content that creates that authority, you satisfy Google, so your Search Engine Optimisation improves. However, there’s another major payoff: great content makes for great Digital Marketing. In fact, Content Marketing (once conceived as “Inbound Marketing”) is crucial to any well-conceived Digital Marketing Strategy.

So as a general rule, we flip the approach of many Brisbane SEO Agencies on its head. We approach “content” as something that is a massively powerful tool for your broader brand & marketing presence, of which SEO is just a part. We execute the content as part of that broader strategy, and on top of that, get the SEO right as well. Approaching your Digital Marketing / Search Engine Optimisation Strategy in this way means that you get a far broader multitude of payoffs than SEO alone could ever deliver. 

Want to know what they are and how it works?

There’s power in words, and we’re consuming more of them than ever before.

Much of the average Australian’s leisure time is spent consuming information; and only a small portion of this time is spent “Googling”. Much of the time we are reading the news, scrolling through Facebook or Instragam, and clicking links to interesting topics or breaking events. Clearly, all of this is “content”, and that content – if it’s any good – is both informative and engaging.

Developing engaging content is key for Social Media Marketing, where a fundamental part of the strategy is to drive traffic to your website to either convert your prospects to a sale, and at the very least, add those visitors to your Audience Libraries wherever possible, for later retargeting. However, the best Content Marketing will be conceived of as being delivered to multiple channels in your funnel, with your website as a sort of content hub. Doing so means that you can use all the various channels external to your website to interrupt/attract people to your site, thus achieveing tactical goals in their own right; but it will also have the additional side effect of supercharging your Search Engine Optimisation.

It does this because:

• Your Onsite SEO is enhanced by creating volumes of rich content that both people and Google see as building your authority
• Your Social Media posts linking to that content are considered offsite SEO from an authoritative domain (eg Facebook)
• The volume of that traffic further contributes to your SEO as Google sees visitor volume as a ranking factor
• Relevant yet engaging on-site content that results in click-through to other website pages won’t just increase the likelihood of sales conversion; it also gets picked up by Google, to help boost your rankings even higher.

The exciting thing is that this is just a slice of the payoffs of integrating SEO & Content Marketing into your broader Digital Marketing approach, so it forms a cornerstone of Ronin’s approach to marketing in every industry.

“With SEO, there are so many people making big promises, but Ronin have proven themselves as someone I can trust to get results.” 

– Steve, Austates / Ausbox

Content Marketing Payoffs

Australia is devouring information. Give it yours.

Content Marketing is about creating compelling content for your website, pages and posts in order to deliver real customers. In fact, “providing high-quality content on your pages,” is the primary recommendation by Google for a Google-friendly site. Quite simply, content marketing has to tick a lot of boxes and if it’s executed properly it will achieve a number of key objectives for your business including:

• Connect with your audience and customer base
• Reach out to new markets and consumers
• Set up your position as an expert within your industry
• Help to educate your customers of any industry issues
• Address needs and drive sales
• Works wonders for your search engine rankings (SEO) and traffic

Our copywriters will create shareable content for you in a variety of forms including news articles, blogs, guest postings, press releases, infographics and videos.

There’s power in words

Gone are the days of ads screaming at us, trying to capture our attention. In today’s marketing world, it’s the content that’s king. Your customers are absorbing knowledge and advice digitally before they choose what to buy and who to buy it from. Even more, their choice of content is what drives the ads they see.

Tap into that process in the right way, and you control something very powerful

Providing valuable content should just be part of what you do, as it draws people to you and ultimately enhances many aspects of your business; not just sales. Great content establishes you as a leader in your industry and creates authority, trust and loyalty. This ultimately creates customers since you’re already front of mind for people, and when they need your service or product, you’ll be the one they go to.

The beauty of providing valuable content to your target audiences is that they will engage with it

This means people will interact with and share the content, providing your business with greater organic reach and exposure.

This is marketing gold because your existing and potential clientele is sharing your brand for you. All of this interaction is driving traffic to your website, which then allows you to remarket to the people interested in your content, which naturally progresses to being interested in your product or service.

Reach new people and new markets

Apart from gaining greater exposure for your brand, effective content marketing can help you reach new people and markets that you were previously missing. Further to this, your website’s search engine rankings (SEO) will skyrocket because of the varied, valuable content on your site, as more people will find your content appealing and relevant.

The Ronin team have been at the forefront of Content Marketing for over a decade. In fact, we were doing it before Facebook even existed! Our team has dedicated content strategists and copywriters that understand how important the right content is for your business, and know how to execute it as part of the ideal overall strategy.