by max | Oct 9, 2025 | FAQs, Google Ads, Knowledge Base
Cost-per-click (CPC) represents the amount you pay each time someone clicks on your ads in Google Ads campaigns. This fundamental pricing model means you’re charged only when users actively engage with your advertisements by clicking through to your website,...
by max | Oct 9, 2025 | FAQs, Google Ads, Knowledge Base
The three core principles of Google Ads are relevance, control, and results – fundamental concepts that guide effective campaign strategy and determine advertising success. These principles form the foundation upon which all successful Google Ads management...
by max | Oct 9, 2025 | FAQs, Google Ads, Knowledge Base
Maximize Clicks is an automated bidding strategy where you set an average daily budget and Google’s system automatically sets your maximum cost-per-click (CPC) bids with the primary goal of generating the most clicks possible within that budget. This strategy...
by max | Oct 9, 2025 | FAQs, Google Ads, Knowledge Base
Yes, Google Ads can work efficiently and profitably even with modest budgets, but profitability largely depends on the industry you operate within and how strategically you approach campaign management. In highly competitive industries, cost-per-click (CPC) rates...
by max | Oct 9, 2025 | FAQs, Google Ads, Knowledge Base
The eight primary types of Google Ads campaigns are Search, Display, Shopping, Video, App, Discovery, Performance Max, and Smart ads, though industry experts often include a ninth option – Local Services Ads – which operates through a separate platform hub...
by max | Oct 9, 2025 | FAQs, Google Ads, Knowledge Base
Smart bidding strategies represent Google’s sophisticated approach to automated bid management, using conversion-based or value-based systems that set unique bids for each individual auction. These strategies leverage machine learning to analyse vast amounts of...