INOX Lubricants
Digital Marketing | Social Media |SEO
Ongoing Digital Marketing
Social Media
Content Marketing & Search Engine Optimisation
Following on from our award-winning rebrand of INOX Lubricants products, social media and content marketing became the second phase of the ongoing rollout of INOX’s new, modernised look and feel.
Keyword targeting through SEO, as well as an overhaul of the INOX Lubricants’ tone and voice, were paramount in this aspect of their marketing.
Keyword targeting through SEO, as well as an overhaul of the INOX Lubricants’ tone and voice, were paramount in this aspect of their marketing.
Content & Social Media Marketing
As part of the ongoing marketing strategy for INOX Lubricants, content and social media marketing became the bread and butter behind the rebrand. A new look and feel is nothing without a heavy presence online, website traffic and general paid advertising across multiple platforms. For INOX, engagement was the name of the game – both with their audience and with their sponsors. In our time working with INOX, we’ve created a relevant social media presence that is popular within the audience, conducted regular monthly newsletters, and drawn a consistent and ever-increasing amount of traffic to the website through the creation of SEO-driven blogs.
